Joe

Joe is an SEO specialist and SEO content writer with a strong focus on technical optimization and impactful content strategy. Dedicated to achieving sustainable results, he excels in creating content that ranks, useful, but also engages and converts. Joe has a keen interest in the evolving landscape of AI in marketing and the tech industry. In his free time, he is committed to mastering urban farming to promote food sustainability and is active in volunteer work to help those in need.
Usability Testing - Vertical Institute
Blogs

How to Conduct Effective Usability Testing in UX?

Usability testing is essential for making sure one develops products that will cater to the needs and expectations of users. More significantly, it exhibits issues that users may encounter so that designers can fix those flaws. It is of great value merely by seeing real consumers using a product to learn more about its usability, […]

21 June 2024Reading Time: 6
Wireframes in UX Design
Blogs

Wireframes in UX Design: A Comprehensive Guide

Wireframes are pivotal in bridging the gap between initial concepts and final products. These blueprints for digital interfaces offer a visual representation of a website or application’s skeletal framework, emphasising layout and functionality without the distraction of design elements. Most importantly, wireframes are not just about visualising; they are about strategic planning. They enable designers […]

10 June 2024Reading Time: 9
Future Proof Your Career - Vertical Institute
Blogs

How to Future-Proof Your Career in the Era of AI & Tech Layoffs

The rapid growth of AI and widespread tech layoffs are redefining the modern workforce. Just recently in Singapore, Ninja Van, for example, laid off 10% of its tech team prior to Labour day. These seismic shifts, which include the increasing automation of tasks, the rise of remote work, and the shift towards digital transformation, are […]

6 June 2024Reading Time: 8
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